约克澄海玩具分享玩具店经营不能忽视的十个黄金细节！ (豆瓣 玩具神☀-小站上线小组)

{"blocks":[{"key":"1l1r6","text":"据数据统计，近年来，大量新玩具品牌纷纷进入中国市场开出首店，低幼龄宝宝的益智玩具、大孩子的科技玩具、大中学生乃至年轻小白领都喜好的手办模型、萌宠可爱充满少女心的长毛绒玩具更是其中的热点。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"10ods","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":0}],"data":{}},{"key":"2ktmg","text":"2018年新出生婴儿为1523万人。近三年累积出生人口为5023万人。随着出生人口的不断增加，玩具消费者不断上升。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"d8md6","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":1}],"data":{}},{"key":"104vm","text":"2014-2017年中国玩具行业利润从98.1亿元增长到127.8亿元，增长率为30.28%。作为世界第二玩具消费国，中国玩具市场的成长空间令人瞩目。随着二孩消费时代的来临，据预测，未来5年中国玩具的销售额将以5%~6%的增速递增。预计2019年中国玩具行业利润将达到150.18亿元。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fi81k","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":2}],"data":{}},{"key":"9cpfa","text":"电商时代来临，玩具店大受冲击？","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":15,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"9pgkm","text":"另一方面，近几年互联网经济越来越发达，线上销售的行情一路看好，不少传统的实体玩具店遭受了沉重的冲击。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ecfu","text":"随着科技的发展，可供孩子们娱乐的产品也不在局限于传统玩具上，数码产品和电子竞技游戏占据了他们很大一部分娱乐时间。在这种大环境下，玩具店的经营步伐比任何时候都艰难。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1vp76","text":"约克澄海玩具作为玩具的供应厂让他告诉大家线下玩具店经营不容忽视的十个黄金细节都有什么？","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":43,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"7p2ua","text":"1、收银速度应快速","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":9,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"c5f09","text":"收银台工作的店员操作迅速一些，让顾客等待一分钟，顾客会感觉等待了5分，特别是在进行信用卡处理时，稍不慎就会让顾客产生久等的感觉，容易产生抱怨和不满。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fcvij","text":"2、经常检查货品","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":8,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"8jqkn","text":"做到及时补货不要视货架缺货而不顾，货架上的商品减少了，应该及时的补充上来。即使货品储备不够也要采取体现商品阵容的陈列方式。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9lnme","text":"3、学会站在顾客的角度看问题","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":14,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"2cocj","text":"站在顾客的立场，亲自确认一下从店面的入口进入，顾客经过怎样的走动路线，才能更方便地看到店内的商品。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3r3fa","text":"4、打造店面的个性化风格","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":12,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"5uieh","text":"要想给顾客进店、留下深刻印象，首先就要在店面布置上下功夫，打造个性化店面，让顾客在看到一眼后就能够被吸引进店。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ff3ss","text":"5、商品备货区最好不要让顾客看到","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":16,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"679f0","text":"收银员背后杂乱堆积的票据，让顾客看到是很不体面的，另外，如果顾客能看到商店的备货区也是不合适的。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"d9rr1","text":"6、尽量不要让杂物出现在顾客的眼中","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":17,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"a5fja","text":"临时的柜员机（POS机），空箱等物品，如果被杂乱放置的话会令人感觉店面邋遢不整，还要及时对店面进行清扫，让店面看上去更加整洁漂亮。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a9pfi","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":3}],"data":{}},{"key":"e1q1r","text":"7、把握商圈内活动进行宣传","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":13,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"45ftn","text":"把握商圈举办各项活动的机会，打出具有效果的POP广告，让店面经常显得生机勃勃。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1tuus","text":"8、坚持卖场的理念和原则","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":12,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"t5so","text":"给顾客提供一个“不易疲劳、方便购物、易于寻找”的环境是卖场的原则，店员之间闲聊，顾客的通路不顺畅，要坚决避免，要确保顾客通行道路的畅通，调整设置顾客购物时的步行通过路线。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"dqmh2","text":"9、要为员工提供方便的店内环境","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":15,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"7meq1","text":"店长有自己专属的工作区域吗？仓库清洁得干净整洁吗？员工从备货区翻来找去，好不容易找出顾客需要的商品，当他们出现在顾客面前时脸上没有了笑容，门店应该让店员能迅速找到想找的商品，同时给店员提供一个可以休息的地方，当店员出现在顾客面前的时候就能够轻松自如。从而提高店员自身的工作能力的环境。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5tdsi","text":"10、改变卖场的店面形象","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":12,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"3505v","text":"如果卖场每天都是同样的外观形象，顾客就会感到厌腻，所以卖场外观必须要在一段时间后就有所改变，通过改变外观的形象，给顾客营造不同的新的氛围，这样才能使店面更能引人入胜和富有吸引力。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ajvnc","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"49hda","text":" ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"IMAGE","mutability":"IMMUTABLE","data":{"src":"https://img1.doubanio.com/view/group_topic/l/public/p173177878.jpg","width":500,"thumb":"https://img1.doubanio.com/view/group_topic/small/public/p173177878.jpg","file_size":89503,"url":"https://img1.doubanio.com/view/group_topic/l/public/p173177878.jpg","file_name":"cec4f7236c134d55a4492ad6c3781267.jpg","is_animated":false,"id":"173177878","height":286,"entityKey":"7"}},"1":{"type":"IMAGE","mutability":"IMMUTABLE","data":{"src":"https://img1.doubanio.com/view/group_topic/l/public/p173177877.jpg","width":500,"thumb":"https://img1.doubanio.com/view/group_topic/small/public/p173177877.jpg","file_size":26731,"url":"https://img1.doubanio.com/view/group_topic/l/public/p173177877.jpg","file_name":"80221d1e15fb4224b159cddb2d2e52a4.jpg","is_animated":false,"id":"173177877","height":416,"entityKey":"8"}},"2":{"type":"IMAGE","mutability":"IMMUTABLE","data":{"src":"https://img3.doubanio.com/view/group_topic/l/public/p173177880.jpg","width":500,"thumb":"https://img3.doubanio.com/view/group_topic/small/public/p173177880.jpg","file_size":28708,"url":"https://img3.doubanio.com/view/group_topic/l/public/p173177880.jpg","file_name":"00ec55b3706341b482abab4c3d233cbc.jpg","is_animated":false,"id":"173177880","height":292,"entityKey":"9"}},"3":{"type":"IMAGE","mutability":"IMMUTABLE","data":{"src":"https://img3.doubanio.com/view/group_topic/l/public/p173177881.jpg","width":500,"thumb":"https://img3.doubanio.com/view/group_topic/small/public/p173177881.jpg","file_size":177622,"url":"https://img3.doubanio.com/view/group_topic/l/public/p173177881.jpg","file_name":"c6f28d08b33a49a8a43e0edd2de356e0.jpg","is_animated":false,"id":"173177881","height":284,"entityKey":"10"}}}}